Craig Shearman , Dec 11, 2008; 11:31 a.m.
Editorial is a wide ranging category that goes from actual news photos to set-up photos that are shot for the purpose of illustrating an article in a magazine/newspaper. Set-up photos can include fashion, typically models wearing the clothing being written about, or could be a "family" of models around the dining room table with a turkey for a story on Thanksgiving, or just a shot of the person being written about -- a composer at his piano or a writer at his computer or an athelete in front of the stadium, for example. Many setup shots are the same photo regardless of whether they are editorial or commercial/advertising, the only difference being their purpose. The same fashion photo could be used to accompany an article or in an ad, or the turkey dinner shot could go either way. Obviously in an advertising shot you are more concerned about portraying the client's product in a flattering way and not showing the competition's product. In an editorial shoot the emphasis would be on whatever the publication is saying in the story -- maybe Thanksgiving would all be on paper plates and plastic forks if the story was the "easy cleanup Thanksgiving" where as a commercial/ad shoot the emphasis might be on it being a Butterball turkey or that the china be Lenox.