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How much to charge for prints?

Christopher Garofalo , Jan 04, 2010; 10:12 a.m.

I recently did some corporate head shots for a medium sized company. I charged $550 for 5 Executives. They are now wondering if they can order high quality prints from me and for how much. What are some of you guys charging for prints?

Responses

Kevin Delson , Jan 04, 2010; 11:00 a.m.

This question is not answerable w/o some more information from you.

What other people charge is not what I charge, you charge or a thousand other shooters might charge.

What did these execs get for their $550?
What size prints do they want?
What finish?
Framed or unframed?
B&W conversions or no?
Archival papers or 1 hr specials?

It seems to me if you were able to determine the sitting fee for 5 people, figuring print prices should be a slam dunk no brainer.

Christopher Garofalo , Jan 04, 2010; 11:33 a.m.

Just looking for a ballpark for mpix pro esurface prints. They want prices for various sizes. This is more for next time as I already gave them prices. I told them 7 for 4x6, 10 for 5x7, 20 for 8x10, 35 for 11x14, 50 for 16x20, and 75 for 20x24. They got a DVD of full res jpegs plus sitting fee for $550.

Ben Goren , Jan 04, 2010; 11:56 a.m.

Christopher,

For prints to be sold as fine art, a not-awful starting point is a dollar per square inch.

In your circumstances, you’ve theoretically made a profit on your time and fixed expenses in the photo shoot plus post-processing, so you don’t need to recoup those any more. Charge double or triple the material costs to print (and mat, frame, etc.) plus an appropriate hourly fee for your total actual time in making the prints (including driving to the post office to mail them, etc.).

Cheers,

b&

Anthony Zipple , Jan 04, 2010; 12:05 p.m.

Seems high unless you are matting them. And if they have the files and need a lot of copies, they will soon discover that $20 for an 8x10 by you is not really that much better than one for 10% of that from Ritz or Costco. I agreee with the previous comment. A 1x to 2x markup based on your actual cost seems reasonable. High enough that you make money, low enough to keep them from jumping ship.

Rod Melotte , Jan 04, 2010; 02:45 p.m.

"$20 for an 8x10 by you is not really that much better than one for 10% of that from Ritz or Costco."
.
Funny you should mention that. I took 8x10 digital to Walgreens, Walmart and a local expensive $10 per print place and had co-workers pick their favorite. Walmart won by a landslide and $7 cheaper. Not sure about the paper longevity but on day 1 Walmart 1 hour special wins.
'
With that said - 1x or 1.5x actual cost is what I start basing things on. . . . unless you can get more. The trick is will they come back. It's the repeat people that bring you the money.

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