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White/black finish of Canon telephoto lenses

Istvan Sandor , Feb 04, 2007; 02:12 a.m.

Hi, I would be curious to know how many of you would welcome if the currently white Canon lenses were available in black. Do you think it would be a good idea if they were available in both colors ? My guess is that many would welcome this and it would not mean a serious extra costs (production, logistics) for Canon. Do you think that the white finish has any technical advantage (protection from overheating under direct sunlight?) or it just serves pure marketing purposes. Yes, it is undoubtedly impressive to see the huge amount of white lenses at sports and other kind of events (advantage for Canon only) but I personally still strongly dislike the white color and it is - I think - also a disadvantage at both candids and in nature. OK, you can always put black stockings on the white lenses (as I do) but it looks a little stupid on these precious equipment. (however, for me it is still better than leaving it white). Also, for those who also not in favour of the white color, how do you go around it?


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Johnson D. , Feb 04, 2007; 02:47 a.m.

When I feel like being particularly fashionable I just put on a pair of red socks or a nice Hawaiian shirt. As far as lens color goes, I couldn't care less. It has absolutely zero impact on my lens purchasing decisions.

John White , Feb 04, 2007; 02:47 a.m.

My guess is that you'll eventually reach a point at which you don't care that other people are looking at your lens and you won't be impressed by "huge amount of white lenses at sports...". I must admit the black finish goes better with my black camera but nowadays I worry about good glass rather than the lens finish. Has a white lens ever scared wildlife more than the photographer in nature? Maybe but I think animals sense us way before they see us pull out the lens and its our body movements more so than white metal that scares them. I guess I used to feel the same about using a tripod in public as you do about white lenses. I got over it.

Istvan Sandor , Feb 04, 2007; 02:56 a.m.

Please don't misread me in my post. I've never had any sleepless night because of the white color (and probably I never will). I just think it is like if the Ferraris were be available only in "orange". They at least offer 3 colors to chose from.

John White , Feb 04, 2007; 03:23 a.m.

I guess my response would be that people that could afford and want such a car would buy an orange Ferrari over a cherry red Camry. The choice isn't about the color of the lens but what's on the inside. I don't disagree that many might prefer a lens that wasn't blazing white but it's a non-issue. I'm sure people have been bugging Canon about this since the days of white manual FD lenses. And, they haven't changed it so we don't concentrate on something that is futile. The flip side would be that most users of Canon L glass haven't complained that much to Canon about white lenses.

Delwyn Ching , Feb 04, 2007; 03:39 a.m.

The white color according to Canon is to offer some heat protection from the sunlight. Who cares about the white color, but it does looks cool, the lens are great. Some of Konica-Minolta's (now Sony) telephoto lenses are white.

Your best bet to get around it is to spray paint it black with Krylon or Rust Oleum; or you could use several boxes of sharpie pens.

andy Van Eynde , Feb 04, 2007; 04:49 a.m.

Better question would be : who would like the option between a black or white camera body!

....but then the would have to make their short/medium L zooms also white.

Mark U , Feb 04, 2007; 05:28 a.m.

Geoff Francis , Feb 04, 2007; 05:36 a.m.

If I were sitting at a sporting event all day in the summer sun I would definitely want a white lens to reduce heat build up. As it is I don't do that and mostly do travel phootgraphy and would prefer to be inconspicous. I doubt the 70-200 f4 L needs to be white, and I might have considered buying it if it were available in stealth black. .

Savvas Sidiropoulos , Feb 04, 2007; 06:35 a.m.

First of all, let me clear out one important thing: Ferraris should always be RED.

Now that we have this out of the way (ha ha) the white L color is something like the Ferrari red. Perhaps the long telephoto lenses would benefit by the white color during whole day summer sessions in the open (the field), however the L white color became a status symbol, so it was used on other "large" L lenses. For them, it is a marketing thing.

Thank god, some of the smaller L lenses remain black.

Now, on to the color black issue. If you go to Canon telling them: I don't like white L Lenses, it is like going to Ferrari telling them, I like your cars, but why don't they come in Green or White?

It is true that Ferrari has produced different colors, but in Europe, Ferraris are Red and Lamborginis are yellow. Period...

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