Welcome to Photo.net: A Community of Photographers

Community > Forums > Casual Photo Conversations > How do you price your art?

How do you price your art?

Kevin B. , Mar 20, 2010; 09:37 p.m.

This goes out to those that do festivals or sell their art. I am assuming you do the print with mat and plastic bag. I currently sell
4x6 on 5x7, $7
5x7 on 8x10, $12
8x10 on 11x14 $20

I had some local galleries price them out for me. It still seems low. Also what would you charge for a 20x30 print? I was going to ask $60. I'm not even sure its possible to sell a 20x30 print on its own.

Responses

Patrick Lavoie , Mar 20, 2010; 09:48 p.m.

you mean a print with your image on it? for a 20x30?.. from 100$ to whatever you want to have...

You dont just sell a print with a image on it, you are selling a print with YOUR vison / image on it..

i will drop the 5x7 size perosnnaly or sale them by bunch, meaning
5 5x7 for 40$ for art fare...

1 8x10 for 25$

1 11x14 for 40$

1 16x20 for 50$ - 80$ but they normally are a good seller when framed, can sell it around 300$

unmount and unframed. signed? maybe.

Understand that you are selling print for the masses, maybe you are not a know artist for now... but the important thing is to sale them with what you are comfortable asking your potential customer.

Phil B , Mar 20, 2010; 10:41 p.m.

Patrick has pointed you in the right direction. Don't confuse "art" with "business."

John O'Keefe-Odom , Mar 21, 2010; 01:45 p.m.

That's a touch low, but the prints overall are all smaller. I'll usually do an 11X14 on 16X20 for $30.

It might help you at a fair if you also have at least one really big photo on hand. Make a poster or something to use as a sign, to catch people walking by.

To compare, I found out recently that my per-print prices were about what National Geographic was charging:
http://gallery.pictopia.com/natgeo/

If you click around through there, you'll find that for unframed works, they're billing at $20 for the 8X10 and $35 for the 11x14.

If you get into the "why charge this amount" question, I wrote a blog entry about it here:
http://www.agxphoto.com/2010/03/pricing-fine-art-photos-30-300-or-3000.html

My main idea is that the per-print price is basically a fractionally-rated version of the hourly price. If you were to make X number of good photos with field time, and someone was paying Y hourly rate, the payment per print would amount to Z, the price of the print. Include print-related expenses like packaging and so on.

This is basically a piecemeal version of billing at $125 an hour, which is what I picked for myself [general purpose, average quality, black and white film]. Some people charge more, but in those cases they are probably selling more than an individual print for home or office decoration. So, on one hand the prices seem low at first, but since you're not selling additional licensing agreements or customized end items (wedding photo album) or commercial products (ad photos) or specialty handmade items (albumen prints), it all comes out to about the same.

John O'Keefe-Odom , Mar 21, 2010; 02:42 p.m.

It'll be possible to sell a 20X30. I've had some people outright say that they want to see the larger prints. Due to the expense, I might suggest making one or two as an example, and then offering it as an option that can be ordered.

Sean Depuydt , Mar 21, 2010; 09:12 p.m.

I wouldnt even bother with the 4x6. I've found that having too many sizes of the same images just waters everything else down. Your prices seems to be in line with what I have seen. It all depends on the demand. I've raised my prices slowly over the years. I've also seen some guys price everything so low that I wonder how they can make any money off of them. You need to see what the buyer is willing to pay, in your area to gauge if your prices are too high or low. Trying to calculate an hourly, what it takes to conduct business, doesnt always work and really depends on what your the buyers in your market will be willing to pay. - Sean

Leo Gottfried , Mar 21, 2010; 11:46 p.m.

Some weeks ago I donated a couple of photos 10" x 15" signed, dated and nicely framed, to my synagogue for a fund raising and they were auctioned for $100 and $125 USD. I am an unknown photographer but my work was sold among some oils and drawings and other works of art fetching from $50 to $3,000.
I think that if the work you offer is perceived as having some artistic value, even if you are an unknown artist, a nicely displayed 10"x15" should be priced around $100 - $150. A limited series (10 to 20 prints) print 28"x36' should fetch around $2,000 if being sold in a known art gallery.

David Bebbington , Mar 23, 2010; 03:20 a.m.

There are two answers to youir question. If you mean "How can I ensure I have the best chance of selling prints?", the answer is to charge the same as other sellers at art fairs who you can see are selling work. If, on the other hand, you are interested in making a profit, you should realize (maybe you do already) that the prices you quote are barely covering materials cost, let alone the cost of taking a stall, gas and parking costs, wear and tear on equipment, etc. and certainly do not reflect the cost of your time at all. Also, what kind of prints? Inkjets? I presume the 20x30" prints would be from a consumer lab, unless you have a terrific camera, the quality of 20x30"s is likely to be much lower than your smaller prints and will drag your overall presentation down. If your smaller prints are not inkjets but are darkroom-made, the prices you mention will mean you are making a considerable loss on each one.

Back to top

Notify me of Responses