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Sunday musings: if Steve Jobs ran a camera manufacturer

Karim Ghantous , Sep 25, 2011; 06:16 a.m.

  • Filter threads would have died out 20 years ago (even though the only filters that most digital cameras need are UV/clear and polarizing).
  • There would be no under-performing lenses and all would have neutral or pleasant bokeh.
  • DSLRs would not have an LCD on the top panel.
  • The professional DSLRs would have fewer features (e.g. no 'art' filters etc.). They would allow third-party software 'applets' for such things but they'd never be allowed to move, delete or modify captured images nor would they be allowed to interfere with the camera's controls.
  • Pro bodies would have always had dual SD card slots.
  • Lenses would allow manual focus and zoom but would not have aperture rings (as is the case now)
  • Materials used for construction would be chosen on the basis of best suitability. Plastic would not be shunned by default but not used for the sake of cost-cutting; transparent ceramics might be used as well.
  • No more 3:2 aspect ratio. All sensors would be 4:3 with optional 16:9 mode.

I'm not saying all of those are good or necessary (excepting the first two). But they seem to me like ideas that Jobs would promote.


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Matt Laur , Sep 25, 2011; 06:25 a.m.

You forgot to mention price.

Phil B , Sep 25, 2011; 07:45 a.m.

+1 @ Matt. They'd cost 50-100% more than the camera I'd be using.

Ron Andrews , Sep 25, 2011; 08:14 a.m.

Look at the camera he did create in the iPhone4. Auto everything including flash and HDR. It will never replace a DSLR, but it has replaced the P&S for many.

Mark Sanderson , Sep 25, 2011; 09:07 a.m.

Okay..........stating the obvious....it would be named....
1. iCam or iCamera
2. iShoot
3. iCapture
Okay vote for you favorite or add your own....
There would be no silly 350xsi naming etc.......

Alan Zinn , Sep 25, 2011; 09:09 a.m.

People aren't even embarrassed to hold up an iPAD cellphone style to take a picture. There wouldn't be "prosumer" DSLRs.

Stuart Moxham - Finland , Sep 25, 2011; 09:11 a.m.

Yep and you would only be able to download the pictures from the camera with iTunes.

Ilkka Nissila , Sep 25, 2011; 09:20 a.m.

You would be allowed to photograph a new subject only by loading a new applet from Apple Store. There would be no way to move the focus point except by touching the screen since there are no cursor keys. Neither the battery nor the memory card could be removed from the camera, since there are no doors. Only wireless transfer of data would be allowed, and files would be truncated to 2MP upon storage to computer. If any part of the camera were damaged, the whole camera would have to be replaced. Only Apple lenses could be mounted. There would be white versions of the camera and lenses available. Numerous Nikon and Canon patents would be violated by the product and there would be fierce court battles. Despite of these limitations, 20% market share would be a given since 20% of the population follow Jobs like a god.

Wouter Willemse , Sep 25, 2011; 11:18 a.m.

Despite of these limitations, 20% market share would be a given since 20% of the population follow Jobs like a god.

If Steve Jobs is really as good as the sheep are wanting me to believe (and in fact, I think he is that good), Apple will do equally fine without him as it did with him. Companies this large are a team, not a one-person show.

Mike Slivka , Sep 25, 2011; 11:49 a.m.

I'm pretty sure there would still be prosumer model. However, it would be such a minor upgrade over the consumer model that it's only purpose would be to drive undecided people to the pro model.
And if the consumer model were good enough to start draining pro sales, they'd cripple features on the base model for the next upgrade cycle....

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