A correct exposure is a simple combination of three important factors: aperture, shutter speed, and ISO. Since the beginning of photography, these same three factors have always been at the heart of every exposure, whether that exposure was correct or not, and they still are today—even if you’re using a digital camera. I refer to them as the photographic triangle. Read More »
I get questions every week, ranging from the sublime to the ridiculous. I thought
it might be fun to answer some of them from time to time. Versions of these questions were
asked recently on the Canon FD list at yahoo.com. Have you got a question? If so, send it
along [michaeljohnston@ameritech.net]
. I can't acknowledge everything, nor can I answer everything, but I'd be glad to give
your question a shot if I can.
Piles of Files
Q: What is a good, cost-effective system for shooting a lot of pictures?
An interesting question.
It depends largely on your feelings about two basic issues: how you want to share the
work, plus how much of it you intend to keep and for how long.
By far the most cost-effective way to shoot a lot of pictures is digital, digital,
digital. Digital has made learning how to photograph far more efficient than it's ever
been before. Once you have the camera, computer, media, and a set of rechargeable
batteries, as well as the various bells and whistles you'll inevitably waste your money on
as you get set up, you can shoot to your heart's content for basically zero cost. That's
assuming that you don't mind looking at your pictures on your computer monitor. (On a
calibrated monitor with a decent iimage-processing program, I think it's actually a rather
nice way to look at pictures.)
Legend has it that Cartier-Bresson shot two rolls of film every day before breakfast.
Bill Jay tells a story of the great Czech photographer Josef Koudelka visiting him at his
cabin out West. Bill was amazed to see Koudelka wandering around one morning taking
pictures of woodpiles and trees. Questioning Koudelka about it, Bill said he thought this
was about as far from Koudelka's usual subject matter as it was possible to get. Koudelka
answered that he had to practice to stay in shape, or words to that effect.
If you can shoot the equivalent of two rolls a day (72 pictures) with a digicam, you
will improve as a photographer more rapidly than you can any other way. The immediate
feedback and absence of processing chores will both contribute to allowing this to happen.
All you really need in addition to discipline is awareness you have to
think about what you're shooting and somehow evaluate the results.
The downside of this way of working is twofold. First, when you inevitably get that
elusive fantastic picture the one you'll dearly wish you had on medium-format film
all you'll have of it is a digital file. That may or may not be good enough for
you, depending on what camera you could afford. Second, no photographer in the history of
the medium has been thoroughly organized, and this goes double for most digital
photographers, whose hard drives are littered with "piles of files" in various
states of identification and editing. By encouraging more shooting, digital invites
indiscipline in filing and categorizing.
Technically, digital files should last forever. Practically, they're not very archival
storage media come and go, and keeping files updated in format is not very
practical if you have tens of thousands of files and need to put everything into a
different form every five or ten years. But then, most color film is not very archival
either. Take a risk! Live a little!
The downsides seem a small price to pay. If you want to learn, shoot a lot; and if you
want to shoot a lot, go digital.
The indefatigable Darius Kinsey, of Sedro Woolley, Washington. View
cameras may yield the best results,
but if you want to take a lot of pictures at low cost and learn photography in the most
efficient way possible, go with digital.
The Gray Market
Q: While looking at a supplier's website (B&H Photo), I see "USA" and
"import" markings on many product descriptions. The import is significantly
cheaper in most cases. What's the difference?
"Import" is B&H-speak for gray market. (As far as I'm aware, most cameras
made in Japan do have to be "imported" here. )
Gray market means that the vendor has not gotten the items through approved channels.
Most photo equipment comes in through the factory authorized distributor, who resells it
to retailers. This increases the cost, but the official importer also provide important
things like sales information, customer support, and warrantee fulfillment. If you buy a
gray market camera and it breaks, for example, you're on the hook for repairs the
authorized importer here isn't responsible for the warrantee.
Most big discount stores handle this by offering a "store warrantee" for gray
market items. So what's a store warrantee? Well, when I bought a converted loft condo in
Chicago, the contractor, who was big and bluff and a fast talker, went around telling all
us new tenants we had a "five-year warrantee" on the building's roof. Good
thing, because during the hard Spring rains that year, the roof leaked into the hallway.
We notified the contractor. Rained again. Leaked again. Called contractor again. This went
on for a few weeks until people started to get surly. Then one day the contractor came by,
expansively assuring everybody that this was the day he was going to get the roof fixed.
I lived on the top floor, and little while later, I heard some footfalls up on the
roof. Just out of curiosity, I went up there to take a look and there was the
contractor himself, on all fours, in the rain, hurriedly slathering tar on the roof with a
trowel.
That's a "store warrantee."
So how are retailers able to buy items overseas, ship it here themselves, and sell it
for less cost? Because the manufacturers price their goods according to the market it's
going to be sold in, and some markets won't pay as much as we will. Americans and
Europeans have more money, hence Americans and Europeans pay more.
Some official importers are pretty militant about gray market. Mamiya, for instance,
charges an arm and a leg for its cameras here compared to what you can get them for
overseas. But it absolutely will not allow gray market importing. Not only does it forbid
its U.S. retailers to parallel-import (which it does by threatening to yank the company's
authorized-dealer status), but it's rumored that U.S. Customs are authorized to seize new
cameras sent to the U.S. from abroad even when they appear to be going from one
individual to another!
So if official importers feel so strongly about the gray market (and they do), how does
B&H get away with offering so many "Import" items? Simple. When you sell
such a huge percentage of all the photo-related equipment sold in the U.S. each year, you
are a very big fish, and, for the most part, get to write your own rules. It would be
catastrophic for most manufacturers to "penalize" B&H by pulling its
authorized dealer status. In B&H's favor, it must be said that they were
"forced" into offering "import" versions of popular items by smaller,
less scrupulous discounters who were gray-market importing without being up-front about it
and undercutting B&H's prices.
Incidentally, it's worth mentioning that in a few cases, overseas versions of certain
cameras may in fact have different features. The reason is that these features, while fine
for the rest of the world, violate stricter U.S. patent laws.
Will This Camera Last 30 Years?
Q: I have a Canon T-90. I know it can be difficult to find accessories for discontinued
cameras, but I'm much more concerned about lack of support (and parts) for the camera
itself. I can't live without a shutter.
Take this with a grain of salt if you like, but my experience in dealing with hobbyist
photographers for 15 years is that this concern, though very common, is largely
unwarranted. For the most part, independent repair people can fix most anything that goes
wrong with a camera. When cameras get old enough that critical parts are failing and new
parts just don't exist, they're also old enough so that "parts cameras"
junkers are becoming more common, and parts can be harvested from those.
The above may be more true of mechanical cameras than electronic ones.
Another consideration is that 99.8% of photographers just aren't going to be using the
same cameras for more than 30 years, so worrying about whether it will last longer than
that is unnecessary. Fact is, most of us get our heads turned by something newer before we
get anywhere close to 30 years on the old one. This may be somewhat less true of people
who like older cameras, but the principle still holds.
Years ago I had a friend who had an early Honda Prelude. When he got it, he decided,
just for fun, that he would do whatever was necessary to keep it in tip-top shape, so
right from the time it was new he took it in for servicing three times a year whether it
needed it or not. By the time I knew him the car was 14 years old and creeping up on
500,000 miles, his Honda mechanic had become a friend, and his thrice-yearly visits were
costing an average of $500 each, or $1500 a year. He said that he occasionally considered
getting a new car, which he could easily afford, but then, he told me, he'd think,
"Why should I? This one runs perfectly, it's paid for, it's comfortable, and I
couldn't get a new car this good for anything like $1500 a year. Insurance is low, and if
I crash it or it's stolen I won't have lost much. I hadn't intended to keep it for this
long, but now I think I'll just keep going and see what happens."
If we were really serious about keeping our cameras long-term, we'd do what
most traditional pros used to do: strike up a relationship with a good repairman and send
the camera in for servicing every year, whether it needs it or not.