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Sony Alpha A300 and A350 Preview

by Bob Atkins, February 2008


   

Sony released two new DSLR cameras: the Alpha A300 and Alpha A350. They really only differ in pixel count. The A300 has a 10.2MP sensor, while the A350 has a 14.2MP sensor. The only other notable diffference is that the A300 (with the lower pixel count) has a slightly faster continuous drive speed - 3 fps vs. 2 fps for the A350.

These cameras contain two features, which are new on DSLRs. First: a tilt out LCD screen, so you can now view the screen with the camera over your head or down at your feet. Second: both cameras have an additional dedicated digital sensor, which can be illuminated via the pentamirror and is devoted to producing a Live View image. This means that the reflex mirror does not have to be moved up and the camera shutter does not have to be open in order for the LCD to be able to disply the Live View image. It seems that for the first time Live View will be as easy to use on a DSLR as it is on a P&S digicam. The tilt out LCD will help, making it easier to view the LCD when the camera isn't directly in front of the user.

My only question now is when will someone will combine this new Live View system with a movie mode on a DLSR. It can't be too long before that happens!

The Sony A300 and the Sony A350 are available for pre-order from amazon.com in the following options:

Here's a copy of the official Sony press release:

SONY INTRODUCES TWO MAINSTREAM DSLR CAMERAS WITH UNIQUE "QUICK AF LIVE" VIEW SYSTEM

SAN DIEGO, Jan. 30, 2008 – Sony is bringing live-view shooting to its digital SLR camera line with today's (alpha) DSLR-A350 camera and 10.2-megapixel introduction of a 14.2-megapixel a (alpha) DSLR-A300 model. Both cameras feature new technologies that make picture taking faster, easier, and more familiar for first-time DSLR users.

Quick AF Live View System

They both offer Sony's new "Quick AF Live View" technology so you can frame photos on the camera's LCD without sacrificing auto-focusing speed common to other live-view systems.

Sony's innovative Pentamirror Tilt mechanism directs light to a dedicated live view image sensor, enabling fast and responsive TTL phase-detection auto-focusing, even during live view.

Eliminating the focus delay of other systems, the new models are equally responsive whether using live view or optical viewfinder.

With its two sensor design, Quick AF Live View can even continuously focus-track the subject and provide live view during burst shooting, helping you capture that special moment.

Taking further advantage of Quick AF Live View is the models' variable angle 2.7-inch Clear Photo LCD ™ screen. This makes it easy to frame scenes from high or low positions difficult to reach when using an eye-level viewfinder.

With Live View and an adjustable LCD, the cameras do not need to be in front of the user's face, allowing parents, for example, to maintain eye-contact when photographing their children.

"Mainstream users stepping up to DSLRs are looking for a similar experience to their point and shoot cameras, but without compromise in speed or performance" said Phil Lubell, director of marketing for digital cameras at Sony Electronics. "Quick AF Live View gives these new models a familiar shooting style without compromising speed – ideal for the growing market of first-time SLR users."

Exceptional Image Quality

The new models produce images with fine detail, rich tonality and vibrant color due to their APS-C CCD image sensors and BIONZ processing engine. To aid shooting in low light, Super SteadyShot image stabilization enables shutter speeds 2.5 to 3.5 steps slower than otherwise possible, with every compatible Minolta Maxxum and Sony a (alpha) lens (sold separately) attached to the camera.

High sensitivity operation at ISO 1600 and 3200 and very low noise are made possible by the user-selectable high-ISO noise reduction features. Sony's D-Range Optimizer delivers suitable tonality and exposures with rich shadow and highlight detail, even under high contrast situations.

Powerful Performance, Easy to Use

The DSLR-A300 model can shoot about three continuous frames per second and the DSLR-A350 model can shoot up to two-and-a-half continuous frames per second, when using the optical viewfinder. Both are powered by the Bionz processing engine and supplied InfoLITHIUMTM battery for fast start-up times, quick response and long battery life – up to 730 shots per full charge when using the optical viewfinder and up to 410 shots per full charge in live-view mode.

Both models feature lighter, slimmer bodies for easy handling; an improved user interface; an automatic pop-up flash; a comfortable camera grip with an easily accessible mode dial; an anti-dust system to keep the CCD image sensor clean for spot-free pictures; and JPEG and RAW file format support. Both have a slot for CompactFlash™ Type I/II media cards.

An adaptor for Memory Stick Duo™ media cards is also available for the cameras and sold separately.

The new DSLR-A300 and DSLR-A350 cameras are compatible with a range of accessories, including the ergonomic Sony VG-B30AM vertical grip. Also available as an option is the new Sony HVL-F42AM flash unit. It offers advanced features such as automatic white balance adjustment with color temperature information, adjustable bounce angles, ADI metering and wireless remote operation to suit the needs of most photographers.

Price and Availability

The DSLR-A300 kit with a DT 18-70mm f3.5-5.6 standard zoom lens will ship in April for about $800. The DSLR-A350 camera body will be available in March for about $800, and the DSLR-A350 kit with a DT 18-70mm f3.5-5.6 3.9x zoom lens will be available for about $900 at the same time.

Both cameras are available for pre-order from amazon.com.


Original Text ©2008 Bob Atkins.

Article created February 2008

Readers' Comments


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Pedro Jose Aphalo , February 05, 2008; 02:55 P.M.

Aren't these "new" features also available in the Olympus E-330 of some time ago? The Olympus E-3 has the tilt out LCD and Live View, but without the second sensor. The Olympus E-330 and the Panasonic L1 had a second sensor as far as I know. The extreme degree of tilting maybe an improvement and the positioning of the second sensor maybe different but in my opinion these are not completely new features.

Pedro Aphalo.

Bob Atkins , February 05, 2008; 04:42 P.M.

OK - new features for an APS-C DSLR. I think that covers it!

I think the new Sonys are the first DSLRs with both a fold out LCD and a secondary digital sensor, though if I'm wrong, please let me know.

David Long , February 05, 2008; 05:17 P.M.

The 330 also has a fold-out display. It even has two live-view modes: you can use either the secondary sensor (like the Sony) or the primary sensor (like all the other live-view cameras now).

Bob Atkins , February 05, 2008; 05:24 P.M.

OK, I guess we have the record straight now. 4/3 did it first! Now it's time for APS-C. Perhaps next comes full frame?

Michael Hohner , February 05, 2008; 07:29 P.M.

The A350 has 2.5 fps according to the Sony data sheet. Both have 2 fps when shooting with Live View active.

Jay B. Stevens , February 08, 2008; 03:40 A.M.

Can this new live view show real time levels like my DiMage 7i does?

Glyn Rutter , February 25, 2008; 02:11 P.M.

The availability of a non 4/3 camera with Live view will maybe tempt m5 away from my E-330.

Luc Gravensteyn , March 05, 2008; 03:15 A.M.

The DSC-R1 is a cmos APS-C live view the dsc-R1 is a 3mm from lens sensor cam (so perfect in daily use) at iso 160 (till iso400) very usefull fast shutter (i use also nikon and canon and feel that differance) no P-fringing - very low cromatic fault - almost no vigneting it seems everybody forgot a very good thing if it comes to photo quality And sony - try to forgot too - Why? (was it too cheap for the quality pics it produce?) its SLOW SLOW if it has to compeet the same picture-quality cams why aren't they working on the SPEED of the same idea as R1? no mirror, sensor to the front (3mm from lens), topdisplay, ... together with antishake, duoprocessor, SLR lens,... info: look at the old test - dpreview a fixedlens350D - against zoomR1 the same quality (and in real life it is true) why can't we push the engineers of sony?

Peter Blaise Monahon , March 25, 2008; 12:05 P.M.

I see Sony is on the way to releasing the full line of cameras that Minolta used to market with their Minolta Alpha/Dynax/Maxxum 1/2/3/4/5/6/7/8/9-series. Good for everyone.

The Sony DSC-R1 is still $800US at Sony Style Retail Stores. If they'd only make an updated model II with Anti-Shake, it would sell like gang busters. It's still in the Sony stores, and with high optical accuracy accessory wide and telephoto adapters at ~$400US each, plus close-up lens, plus flash, and spare battery, and charger, and maybe a case and cables, make it ~$2,000 complete new kit camera system. Or just the body anywhere from ~$400US lowest used.

By the way, why does Sony charge SO MUCH for their stuff?

http://servicesales.sel.sony.com/ecom/accessories/web/index.jsp

Sadly, digital camera gear ages just as quickly as any other digital computer gear, and also sadly, there is often NOT an newer model with equal or better improvements at equal or better prices.

How about that new Casio EX-F1, 6 mp anti-shake stabilized CMOS 7.18 x 5.32 mm sensor, 12x 36-432mm (eq) f/2.7-4.6 zoom lens, with 60 frames per second capture? Dang, JPG only, so that counts me out. How many can they sell for ~$1,000US?

It seems the only "modern" integrated EVF camera with manual controls and RAW capture and active anti shake is the Fuji S100fs, 11mp, 14.3x 28-400mm (eq) f/2.8-5.3 (3 frames per second!) ~$750US new or used.

But the Sony DSC-R1 doesn't have active anti-shake and I can alternatively get a Sony Alpha DSLR WITH sensor-based anti-shake for all lenses, used or refurbished for ~$500US, with or without a lens included, and can also use my existing or many other old and future lenses ... hard to beat. The DSC-R1 is for brighter light or tripod use, but not hand-held low light, comparatively.

Finally, Sony appears to have a back door to the profession market, selling an adapter to use the Sony/Minolta Alpha/Dynax/Maxxum lenses on Sony Professional Digicams! Sneaky!

A very exciting market, even without Minolta directly playing it's ol' hand anymore.

Nader Alharidi , May 06, 2008; 02:04 P.M.

I just bought the A350X and i was surprised for two things. first, i found out that the standard wireless receiver and transmitter unit the triggers a studio flash does not fit on the sony's accessory shoe. does any one know if sony makes it's own wireless transmitter and receiver? the A350X has an embedded flash mode called "wireless mode" that triggers studio flash head but unfortunately it only works when the camera flash goes off. second, the default resolution of the pictures taken by the camera is 72 ppi versus 300 ppi in the nikon!!! so much for high resolution

Martin Meszaros , May 20, 2008; 07:42 A.M.

Here are my short experiences about Sony A350
The features are great. The camera is lightweight--which is good for some, not so good for others. For me, it's excellent--especially considering that I had added the vertical grip which adds an additional battery. It feels good and the shutter is much quieter than the Konica Minolta it replaced. It sounds exactly like the a700. Live view is nice if you use it ( Sony A350 live view example ). I hear that the viewfinder is supposed to be dimmer--but I haven't noticed it. The articulating screen is great for low-angle shots.

Problems:
The build quality, while not bad--is just not feeling as good as the Konica Minolta it replaced. The feel of the grip just does not feel as secure. That's it, though. It feels better than the Canon/Nikon in its class. The flash compensation is now hidden in the menu rather than the function screen.

Grayham Allott , March 18, 2010; 06:27 P.M.

I have had the A100 for a year or two now and found it an easy and comfortable fit in my large hands. I recently bought the A350 body and immediately noticed that the grip is considerably smaller. By adding a vertical grip I have restored the comfort zone and the A350 is giving me a lot of pleasure.

Grayham Allott , March 01, 2011; 06:42 P.M.

I have recently purchased (what I would call the definitive book) the Sony DSLR A300 series Digital field guide by Tom Bonner. This descriptive book is in two part.... the first section discusses the camera functions and the second section goes through numerous mini workshops on how to do what, when. Highly informative and well illustrated..... a Godsend on any field trip.
Well worth the money.
Regards


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