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Advertising and Sponsorship on Photo.net


Audience

Photographers come to photo.net to learn about becoming a better photographer and to research what photography products and services to buy. 72% of our readership spends more than $500 per year on photographic equipment. Photo.net's core audience is comprised of advanced amateur and professional photographers. With the growth in digital photography, we have had a substantial number of novices visiting the site to use it as learning and buying resource. The audience is over 80 percent male.

Site Statistics

  • 6.0 million visits per month
  • Over 850,000 registered members
  • 45.5 million page views per month

Photo.net offers a variety of advertising and integrated sponsorship opportunities which are outlined below. For more information call Glenn Palm, Director of Sales at 781-839-2895, email at advertising@photo.net, or download our media kit.

Targeted Advertising Opportunities:

Home Page

The photo.net home page attracts approximately 900,000 unique visitors per month according to Google Analytics, and over 1.2 million total page views. This high impact area is great for campaign and product launches. You can road block the home page of Photo.net for a single day or the entire week. Please call for pricing and availability.

Equipment Reviews

While the Photo.net forums are a great place to discuss equipment choices, sometimes people just want to cut to the chase and see a list of the top gear. To that end, we have created the "Photo.net Recommended Gear" awards. You can target your message directly to these in market photography equipment buyers. These awards are given in three different ways, one by our writers/editors/moderators/admins, one by the Photo.net user community, and one by Photo.net Chief Admin Josh Root.

Leverage our audience to reach users actively "in market" viewing trusted Photo.net content as they formulate purchasing decisions. What more could you ask for but a steady stream of photography enthusiasts reading equipment reviews with intent to purchase!

Learning

What attracts many to photo.net are the articles in the Learning. Visitors to this section are looking for techniques to help them become a better photographer. This is a great section to market products and services that help photographers improve their photographic results.

Sponsorship Opportunities

Hundreds of thousands of photographers will tell you "Photo.net is the place that I got my question answered." There is a lot of good will that comes with a sponsorship program making it a great investment for building positive brand awareness and sales.

Discussion Forums

We have 44 different discussion forums with over 1,500 posts daily, where readers help each other to become better photographers. Sponsoring a forum is a chance to reach a highly targeted audience. For example, we have Canon EOS forum which is ideal for people marketing equipment that is compatible with the Canon digital SLR system. We have a Wedding Photography Forum in which you can reach working wedding photographers.

The Forum sponsorship package includes:

  • Your logo and hyperlink will be featured alongside the forum title on the index page, which is where thousands of readers go every day to see if there are new messages.
  • Your logo and hyperlink will also be presented to participants in the forum after they post a message, reminding them that their ability to use the system was made possible by your generosity.
  • Road block both banner advertisements on that forum allowing you to send contextually relevant messages.

Collectively our discussion forums gather more than 20 million page views per month. Pricing for forum sponsorship ranges from $1,500- $5,000 net per month depending on the forum activity level. Please let us know which forum you're interested in.

Photo of the Week

Each week, the Photograph of the Week showcases, one of the photographs that Photo.net's editors believe merits a week-long discussion. The Photo of the Week sponsors associates their brand with this popular section and high quality photography.

The Photo of the Week sponsorship package includes:

  • Your logo and hyperlink will be featured as the official sponsors of the Photograph of the Week section on the home page of Photo.net.
  • Your logo and hyperlink will also be presented on the Photograph of the Week main page, reminding them that their ability to see these stunning images was made possible by your generosity.
  • The exclusive banner advertisement on the Photograph of the Week page allowing you to send messages regarding how your products and services can help them make their own stunning images.
  • Also included is the Photograph of the Week forum sponsorship (see forums package above).

The Photo of the Week sponsorship package includes over 2 million total impressions. Please call or email for availability.

Photo Gallery

Beginning in 1999, we have provided a photo gallery for photo.net readers. As of June 2011, more than 4.2 million images have been uploaded. The gallery enables photographers to show off their best work as well as submit photos and ask "how could I have made this better?" The gallery is a tremendously valued portion of our site.

The Gallery sponsorship package includes:

  • Your logo and hyperlink will be featured as the official sponsors of the Gallery section on the home page of Photo.net.
  • Your logo and hyperlink will also be presented to all gallery visitors, reminding them that their ability to see these stunning images was made possible by your generosity.
  • The exclusive banner advertisement on the gallery pages allowing you to send messages regarding how your products and services can help them make their own stunning images.

The gallery gets more than 20 million page views per month. Please call or email for availability

Classified Ads

We operate a free classified ads section (remove hyperlink). Members tell us that they prefer this to eBay because the buyers and sellers are more trustworthy. This is a good sponsorship opportunity for a retailer of classic camera equipment. $1,000/month.

Interested in learning more?

Download the Photo.net media kit

Ready to advertise on photo.net?

Contact Glenn Palm, Director of Sales at 781-839-2895, or email us at advertising@photo.net