Photographer Ted Kawalerski made the transition from still to motion and has never looked back. Ted takes you through the steps to get started in a medium that will open your photography business to...
In the film days, most serious photographers would leave the darkroom
work to professionals at a good lab. A technician who works in a
darkroom 40 hours per week would have vastly superior skills to a
photographer who went into the darkroom one evening per week. With
black and white photography, there was some justification for a
photographer to do his or her own printing. There were aesthetic
decisions to be made, e.g., what shade of gray should the stop sign
be? It was sometimes quicker and simpler to print the photo oneself
rather than communicate one's aesthetic vision to a lab technician.
For a color print, however, if the stop sign appeared in any color
other than red, it was probably the result of a technical mistake
rather than an aesthetic decision. Photographers were a lot more
likely to make mistakes than full-time lab techs.
The digital world has opened up a lot of creative possibilities. With
desktop editing software, it is possible to edit the luminance of a
portion of the image without affecting the color. It is also possible
to change the color of part of the image without shifting colors in
Nearly every digital photographer has a personal computer and most
digital cameras include editing software similar to Adobe Photoshop,
the pioneer of PC image editing. If our goal as photographers is to
produce high quality prints, should we editing our own work and
sending a final TIFF file to the lab?
The answer should be "no". Being an expert user of a digital camera
does not make someone an expert user of Adobe Photoshop. The people
who work in labs are expert users of Adobe Photoshop. The lab has a
color-calibrated image processing chain from desktop to final print.
Karl Marx deplored the division of labor inherent in an efficient
Capitalist economy. Marx thought workers would be happier if they
handled every step of a production process from taking the customer's
order to putting the finished good in the customer's hand. Marx had
apparently never suffered the frustration of being an incompetent
This article will explore the possibilities of collaboration with a
good lab, dividing the labor between photographer and print maker.
What's wrong with most labs?
Why not simply send the camera file to Kodak, Mpix, or Snapfish? The
mass market services accept only JPEG files, which are limited to 8
bits of luminance information: 256 different levels. A modern digital
SLR camera captures 14 bits of luminance information or 16,384 levels.
These extra levels translate to more detail in shadows and highlights,
especially in higher contrast scenes. The extra detail is available
only if the photographer selects RAW format for image capture at
exposure time. With a camera RAW file, an expert Photoshop user has a
lot of flexibility to correct exposure errors, adjust contrast, change
white balance, dodge and burn (selectively lighten or darken some
areas), and adjust sharpness.
A RAW file is like a film negative. It contains a lot more
information than can be presented in a final print and only an expert
can extract the maximum amount of information from the RAW file. A
JPEG file is like a color slide. An exposure error is final. Details
in black shadows or blown-out highlights are lost forever.
Our challenge as photographers is to find a lab that can accept RAW
files and establish a good system of communication with them.
Local Might be Better
Richard Avedon, the great fashion photographer, had a full-time staff
of black and white printers working for him. He would sit down with
the proofs and circle areas on the prints with a grease pencil,
indicating what needed to be adjusted. There is a lot of value to
being able to sit down with the folks who are making prints for you.
Consequently, collaborating with a local lab with a small reputation
might produce better prints than sending everything off to a famous
lab in a big city.
For this test, consequently, we tried to find labs that were
geographically distributed and likely to be near the homes of
Our Double-Blind Test
We contacted some of North America's best photo labs, folks we'd
worked before and some who were recommended by readers. We gave them
a set of RAW files and had them make prints all the same size. The
prints were labeled on the back with a letter and we asked a panel of
viewers to rate the quality of each print. For each image, the prints
were labeled with colored Post-Its ("Post-Its of color"?) and
presented simultaneously. Neither the viewers nor the people running
the test knew the identity of the labs corresponding to each color.
The prints were evaluated under a low-voltage (incandescent) track
light. One could argue that it would be fairer to look at the photos
under a 5000K color temperature light source or with diffused
sunlight. However, most prints are viewed by most people indoors
after work and therefore after dark. Even serious photographers don't
tend to rewire their house for 5000K lighting.
We asked each panelist to pick his or her favorite version of an
image, a runner-up, and a least favorite.
Founded in 1999 and based in the San Francisco area, Pictopia was one of the first labs
in the United States to embrace fully the possibilities of digital.
Pictopia's goal was to attain quality comparable to the most expensive
hand-crafted labs in the U.S. at a fraction of the price. To a large
extent, they have succeeded. Pictopia prints museum shows for, among
others, Peter Menzel.
Pictopia prints onto Fuji Crystal Archive RA-4 paper with an Oce
LightJet 7000/430, which is capable of printing up to 120x50".
Pictopia charges roughly $12-25 per image for the RAW conversion, then
$49 for the first 20x30" print and $34 for additional prints from the
Back in the film days, Kodachrome was the best and most archival color
film available. Processing Kodachrome was much more complex,
hazardous, and environmentally challenging than processing Ektachrome
and other E6
materials. Kodak was the only company that offered the K14 process.
Rumor has it that Kodak was refusing to return film sent it by
Penthouse magazine. The guys at Penthouse
financed A&I to set up an
independent K14 line, which quickly became the favorite of serious
photographers or anyone needing rapid turnaround time. In the 1980s
and 1990s the best place to meet the top photojournalists and
commercial photographers in Los Angeles was to hang out near the light
tables at A&I.
Booksmart Studio was
founded in Rochester, New York, by Eric Kunsman, a graduate of the
nation's best photography school, Rochester Institute of Technology.
The Booksmart prints were made with an inkjet printer, the Canon
iPF9000, and had a significant texture from the paper, Hahnemuhle
Photo Rag Pearl. Booksmart charges roughly $20 per image for
post-processing and the total price from RAW to 20x30" print is about
A traditional lab that pushed into digital with New England's first
Kodak PhotoCD scanner back in the early 1990s, Boston Imaging has been a pillar
of our local photo community. The test prints were made on Lexjet
Sunset Photo eSatin paper with an Epson
Stylus Pro 9880. Price is roughly $100 per print, including RAW
conversion and processing.
San Francisco's best film lab, the New
Lab, was expected to be a strong competitor in the digital age.
We evaluated prints made by a Polielettronica LaserLab
onto Kodak Supra Endura RA-4 paper (conventional C-print paper). The
price for the first 20x30" print is about $80, which includes a test
print and RAW conversion.
People apparently love inkjet prints. Booksmart was selected 30 times
out of 60 votes as having the best version of an image. Booksmart
also picked up 9 second-place votes.
Boston Imaging and Pictopia were the runners-up. Pictopia had 11
first place votes compared to Boston Imaging's 8. Boston Imaging had
22 second-place votes compared to Pictopia's 8.
Want to avoid heartbreak? Booksmart picked up only 2 last-place
votes; Boston Imaging only 4. The other labs were about equally
distributed in disappointing panelists.
The differences among labs' versions of these images were substantial.
Where the image did not contain a large area of neutral gray or white,
there was a surprisingly wide range of color and color saturation.
Nonetheless, roughly 90 percent of the prints were suitable for
framing. Roughly 80 percent were good enough that I would not have
asked for any changes in a reprint run. It was only by seeing another
lab's interpretation of an image that we were able to see "hey, the
dog's fur does look a little yellow". Even budgeting asking for test
prints and going back to a lab for some adjustments, the process was
vastly easier than printing oneself, especially when one considers the
sluggishness of current computers in handling full-resolution images
from the latest digital SLRs.
What about doing a RAW to JPEG conversion on your desktop and sending
the result to a consumer-oriented lab? The images from the labs
reviewed here were much better than what we've seen from those
services and, after setting aside a $25 to $100 retouching fee, the
cost of individual prints wasn't that different. Certainly if you are
having prints professionally framed, the difference in cost will be
Would you rather be out taking pictures or spending more time sitting
in front of your computer? If the answer is "taking pictures", start
working with one of these labs.
If you've collaborated successfully with a lab in your town, please
click the "add a comment" button at the bottom and tell the rest of
the photo.net community about it.
Alex on the dock
at Menemsha, where the movie Jaws was filmed. Canon 5D
and 85/1.8 lens. f/8 and 1/1000th at ISO 200. The challenge here is
to have the white Samoyed fur sparkle while preserving detail. raw file
An easy one from Botswana. Canon 5D with 300/4L lens and 1.4X teleconverter, wide open at f/5.6 (effective). raw file
Also from Botswana, but much
tougher to print due to the poorly controlled contrast (not easy to ask a Hyena to move to the other side
of the Land Rover so that the sun would fall at a better angle). Canon 5D with 300/4L
lens at f/5.6 and 1/160th; ISO 200. raw file
Roxanne. Canon 1Ds Mark III with 50/1.4
lens at f/4.5 and 1/500th; ISO 100. raw file
Dancing in the San Miguel de Allende library. What would Mexicans do
for entertainment if they didn't have gringos? Canon 5D with
16-35/2.8L (old design) lens at f/10 and 1/400th; ISO 200. The hideous direct overhead harsh sunlight makes printing a serious challenge. raw
Canon 5D and 85/1.8 lens at f/2.8 and 1/80th of a second. ISO 400. raw
Wedding photos look easy to print, but they usually aren't. In the
online JPEG, this one is missing a lot of highlight detail. It will
be a tough challenge for a lab to preserve a natural skin color while
keeping the white dress and flowers from washing out. Canon 5D and
70-200/2.8L IS lens at f/4.5 and 1/200th at ISO 100. raw file
One from Istanbul. Canon 40D and 17-55/2.8 IS lens at 55mm. Exposure was 1/15th of a second and f/2.8 at ISO 400. This one could be a challenge due to the non-standard color temperature of the lighting. raw file
This one of Elsa Dorfman should be an unchallenging image to print because the
lighting is very uniform. We'll be able to compare it to the 20x24"
Polaroid originals that are made in this same studio. Canon EOS 1Ds Mark III and 50/1.4 lens at f/8 and ISO 50. raw file
Same as preceding but with the 50/2.5 macro lens at f/8. raw file
Same as preceding but with the 85/1.2L lens at f/8. raw file