A Site for Photographers by Photographers

Where to Buy a Camera
(in the United States)
By Philip Greenspun for photo.net.
Flag.  Fort Ontario.  Oswego, New York.
Essay:
  1. Top
  2. I want to support photo.net
  3. I want it cheap and fast
  4. I want to get screwed
  5. I want to see it in a catalog and have it explained to me
  6. I want an intelligent recommendation for serious equipment
  7. I want to trade a Hasselblad and a Leica in for a new Linhof
  8. I want to take a picture like this
  9. I want to buy a used camera


Reader's Comments

Note: this page assumes that you live in the United States or that you live in Europe and will be mail ordering from the United States. If you are visiting Japan, you probably want to read Buying a Camera in Japan.

I want to support photo.net
I started photo.net in 1993 as part of my personal Web site. Today the site attracts almost 1 million unique visitors per month and the server processes more than 2 million requests every day. Four of my friends from MIT (Lisa, Luis, Rajeev, and Waikit) are working full-time on editorial, programming, system administration, and customer service. After much discussion with readers in the spring of 2000, we concluded that the best way to keep photo.net alive was referral fees from retailers. So if photo.net has been a valuable resource for you, please help by following one of the following encoded links:
  • Adorama (full-line professional store)
  • B&H Photo (full-line professional store)
  • DealTime (comparison shopping)
  • Ritzcamera (over 1000 U.S. Locations, low prices guaranteed, free shipping for orders more than $100, and no sales tax)
For more specialized needs, here's our original "where to buy" page ...


I want it cheap and fast
The two New York stores that historically have offered the best combination of price and stock are Adorama and B&H. Adorama often has lower prices and sometimes faster standard shipping. Adorama also has a rental operation that will do mail-order rentals for a minimum of one week (contact George Hertz at (212) 627-8487). Finally, Adorama will pay photo.net a referral fee if you place an order after clicking through from this link. B&H also pays photo.net a referral fee if you place an order after clicking through from this link B&H has a huge inventory and retail space. If you're in New York City and want to shop in person, this is a fun place to visit. If Adorama is out of stock on a hot item, try B&H next (though curiously it will be local and regional dealers who are most likely to have, in-stock, the latest Nikon lens).
Adorama
42 West 18th Street
(between 5th and 6th Avenues)
New York City, NY 10011
US voice (800) 223-2500
overseas voice +1 (212) 741-0052
FAX +1 (212) 463-7223
email:  info@adoramacamera.com
Adorama website
B&H Photo
420 9th Avenue (between 33 & 34)
New York City, NY 10001
US voice (800) 947-7786
B&H Photo website
Both companies regularly ship to customers worldwide and I know many satisfied Adorama and B&H customers who have never set foot in the United States.

One thing that these big New York retailers can do that your local camera shop cannot is go to Japan or Europe and import cameras themselves. Suppose that Nikon USA is selling F5 bodies to retailers here for $2500. Adorama has enough volume that they can fly to Japan and buy a bunch of F5s from a wholesaler there for, say, $1800 each. They bring them back to the US and sell them as "grey market" (parallel import) for $2200. It is exactly the same camera but you get a lower price (though you may miss out on any rebates that Nikon USA is offering and the Nikon USA warranty (though the US retailer will give you their own warranty)). Camera bodies are very reliable, lenses are even more reliable, and the authorized importers usually offer extremely slow service to consumers. Hence, I can't think of any reason to ever pay more than $25 extra for a "USA" model. Sometimes grey market bodies even have important features that were ripped out of the US models, as with the Canon EOS-5/A2E.

I want to get screwed
Place an order with Cambridge Camera, Smile, Executive or any of the other bottom dollar places advertising in Pop. Photo. The most common fraud is to advertise a Canon A2E, say, for $500. When you have finished reciting your credit card number, they'll say "oops, that price was for the grey market version; right now we only have the US version in stock and that is $800." [They will conveniently overlook the fact that the A2E is a US-only model.]

Here are some of the more common frauds:

  • Grey market film or short-dated film. Fuji isn't so bad because I think they make all of their film either in Japan or the US, but with Kodak you can get some weird old emulsions made in Australia. You have to specify "Rochester" and "fresh" at many shops. Adorama's ad in Popular Photography lays all this out in a very consumer-friendly manner.
  • Cheesy filters. Somehow shops other than B&H can't resist selling you a really offbrand filter for $15 (their cost $1.50) even though they can make 50% profit on the real brands (e.g., Tiffen, B+W).
  • Outrageous shipping charges. Always ask for the total price including shipping. If you need it tomorrow, expect to get raped by any of the NY shops (on the plus side, if Adorama or B&H says you'll have it tomorrow, you'll have it).

You'll find more stories about bad (and good) retailers in the photo.net Neighbor to Neighbor service.

I want to see it in a catalog and have it explained to me
Try Calumet, based in Chicago at 1-800-CALUMET. Their catalog is almost as nice as their Web site is lame. Their sales people tend to be patient and experienced. Calumet caters to professionals and studio photographers. Thus they tend to be very good about supplying film, with low prices, accurate stock information, and shipment when promised. I've found that Calumet isn't really competitive for common items such as Nikon lenses. I've also found that they push their house brands, oftentimes when the consumer would be better served with a name-brand product. For example, their view cameras aren't really much cheaper than equivalent Sinar products, but any working photographer would be much better off with Sinar (see "Choosing a Large Format Camera"). And a friend of mine bought two of their house-brand flash packs. They had some nice electronic features and were a bit cheaper than equivalent name-brand flashes but neither triggered reliably when one hit the test button or used the sync cord. By contrast, I've seen lots of cheap strobe packs that didn't have the features of fancy Broncolor packs. But the cheap packs always worked.

I want an intelligent recommendation for serious equipment
You want to talk to Jeff Hirsch at FOTOCARE, 136 West 21st Street, NY, NY 10011. (212) 741-2990 (http://www.fotocare.com/). Don't ask him which point & shoot to buy, but he rents all the good large- and medium-format stuff plus studio lighting. Because he rents and uses this stuff, he knows what matters. This is the place to buy weird but essential stuff, e.g., ballheads, quick releases, etc. Jeff's prices on those items are often identical to B&H's.

(I bought a FOBA Superball from Len Rue (see below) and it started to bind after a year or two (not a good thing in a $385 ballhead). Sinar Bron, the importer, refused to fix it, claiming that it had been abused. Len Rue and Jeff have a business relationship going way back so Jeff let me trade it in for a brand new one and only charged me $135 even though I'd never bought anything from him. Of course, now I realize that the only true ballhead religion is delivered by the ARCA Swiss B1.)

I want to trade a Hasselblad and a Leica in for a new Linhof
Petrified Forest (north-central Arizona). Gil Ghitelman, www.gilghitelman.com, info@gilghitelman.com. Gil used to be a psychologist in the Montgomery County public schools, where I suffered through 10 grades, but I won't hold that against him. He started collecting Leicas and then decided to go into the family camera business. You can trust Gil, he'll go the extra mile to make sure that you get what you need, and you might pay less than you would at B&H.

Although Gil is hidden away in Weston, Connecticut, he is a pretty high-volume Hasselblad dealer and has an in-house repair service (forget what anyone says; 'blads need a lot of maintenance). He also stocks oddities like $800 English camera bags.

I've bought a bunch of Linhof stuff from Gil, new and used.

I want to take a picture like this
Brooks Falls, Katmai National Park You want to talk to Leonard Lee Rue III and Len Rue, IV. When they aren't out chasing wildlife or sitting in a blind with a 600/4, the Rues operate a mail-order service for wildlife photographers.

They've personally used every piece of equipment in their illustrated catalog and don't sell it if it doesn't work. Much of the stuff you'd be unlikely to know you needed. If B&H has the same item, it will be somewhere between the same price and 25% cheaper.

Leonard Rue Enterprises, 138 Millbrook Road, Blairstown, NJ 07825, (800) 734-2568, http://www.rue.com.

[Note: Bear photo was taken with Nikon 300/2.8, FOBA ballhead, 8008 body, Ektar 25 film, 1/60th at 2.8 under overcast skies. From Travels with Samantha.]

I want to buy a used camera
A tree in Petrified Forest (north-central Arizona). If you don't see anything you like in the photo.net Classifieds, rec.photo.marketplace and Shutterbug magazine are the places to look for advertisements from shops and individuals selling used cameras.

Midwest Photo Exchange, 3313 N. High Street, Columbus, OH 43202, 614-261-1264, FAX 614-261-1637, is a good source for old view cameras and the like (esp. strong on Linhof Technicas).

KEH Camera Brokers puts out a big catalog that is useful for reference prices.

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