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Nikon's 100th Anniversary Logo and Website

Shun Cheung , Jan 10, 2017; 11:17 a.m.

As I mentioned recently, Nikon will be celebrating their 100th anniversary on 25th July, 2017: http://photo.net/nikon-camera-forum/00eIpO

Today, our friends at Nikon inform us that they have set up an anniversary web site:

They have additional anniversary sites in Japanese and Chinese also, with links from the press release.

There is no information on that gold-plated Df version II special edition yet, but there is plenty of time between now and July 25. :-)


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Sandy Vongries , Jan 10, 2017; 11:30 a.m.

Platinum at the very least!

Dieter Schaefer , Jan 10, 2017; 11:48 a.m.

Hopefully Nikon won't be "lost in space", which was the first thought that popped into my head at the beginning of the video!

Platinum at the very least!

Fittingly for the 100th anniversary. Diamond-encrusted to indicate the sparkling future ahead?

Shun Cheung , Jan 10, 2017; 01:30 p.m.

When I was a kid, at a jewelry/watch store, the first time I saw a Rolex wrist watch with a round of diamonds around the front face, I was amazed. And no offense to those who own such watches, I thought it was of questionable taste. Along that line, perhaps we can have an F7 film SLR with a ring of diamonds around the lens mount, but Nikon needs to make sure that those diamonds don't damage the lens. Of course, perhaps few would actually mount a lens on those special-edition cameras anyway.

And if you can't wait till July or whenever, the 24K gold Nikon Df has already been available for a couple of years: http://photo.net/nikon-camera-forum/00cvG9

BeBu Lamar , Jan 10, 2017; 01:54 p.m.

24K gold? Yuk! I wonder if they could make a real Nikon Df.

Nick Sanyal , Jan 10, 2017; 05:09 p.m.

Two things struck me about the anniversary video: first there were few, if any, shots of families, people doing daily activities and a lot of professional type stuff. And second, a first as far as most in the US are concerned they pronounced the brand as Knee-Con, not Nye-Con, as most here say it. Progress.

Shun Cheung , Jan 11, 2017; 08:51 a.m.

After reading Nick's post, I looked further into the anniversary site. It is obvious that Nikon is extremely proud of getting chosen by NASA for various space programs. I recall that back in the 1970's, NASA used Hasselblad and Nikon for the Apollo moon landings, and Nikon in NASA projects was promently used in Nikon advertisements and catalogs in that era.

Dan Brown , Jan 11, 2017; 09:22 a.m.

Maybe Nikon will surprises us with some really cool retro-gear. :-D

Ilkka Nissila , Jan 11, 2017; 11:40 a.m.

Very little consumer imaging tech shown. I guess the company is really shifting away from its previous focus on cameras and lenses.

Dieter Schaefer , Jan 11, 2017; 02:27 p.m.

Just sat through the 12+ minutes of "Lux Centuriae" (without the credits); felt more like an hour!

If Nikon indeed keeps on adding to that website, then they better put up something more interesting fast - or no one will be visiting anymore by the time the anniversary date nears.

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