Sony's having trouble marketing, knowing who their customer is. I believe they have to expand their thinking
and accept that they must recognise many different customers, not just one product and marketing thrust for
everybody. Yes, they're expanding to from "consumer" to include "pro", but there's more of us out here than
that.
But, they're compromised by the market impression of their own 14 mega pixel sensor for so cheap in the Sony
Alpha DSLR-A350. Any camera to cost "more" must have more mega pixels, or so the market and Sony now think,
hence the loss of the 12 mega pixel Sony Alpha DSLR-A700 on our local dealer's shelves once the cheaper A350
came out with 14 mega pixels. Though I would LOVE to see a simple (relatively) cheap 12 mega pixel full frame
sensor in the entire line of Sony cameras, I think that Sony thinks the buying public sees it as "only 12", and
pays little attention to "Full Frame" or not. Heck, Sony has trouble considering us preferring and paying extra
for the the controls of the A700 as worth more money, opting instead for marketing features like live view (and
why can't they put on the swing LCD from the Sony DSC-R1 if they're gonna put on an articulating LCD at all?!?)!
I think Sony is working on (a) upping the total mega pixel count so that any new sensor has more than previous
sensors regardless of sensor size, full frame or APS-Classic, and (b) incorporating live view, and (c) expanding
the consumer lens line with the additional focal range of Tamron and their competitors, like 18-250mm over 18-
200mm and so on, and (d) expanding their Carl Zeiss lens lineup to win respect in the professional photographer
circuit. Kudos to Sony for marketing a NEW flash design in the rotating body for vertical shots - shame the head
doesn't stay orientated to the capture frame, staying a horizontal flash on a vertical frame capture, though.
I do NOT think Sony is working on (a) knobs, preferring fast computerized "Quick Navigation" controls instead,
we'll never see another Minolta Alpha/Dynax/Maxxum 507si/600si/650si/9/7 with direct input and readout knobs;
nor (b) full frame in the entire DSLR line for the next few generations at least, which would be my preference,
but the public is happy with APS-Classic lenses for now - give it 10 years, and let Canon or Samsung lead; nor
(c) the "enthusiast" market, instead bifurcating us into only two groups, consumer and pro; nor (d) leading pros
with on-board flash, as Minolta did; nor (e) allowing display and view of all control settings through the
viewfinder, heck, I'm even addicted to image capture review through the viewfinder, but I suppose I must give up
expecting a DSLR to offer that!
DSLR wise, what I want is an A750 with a full frame CMOS sensor, on-board flash, and I'll have to take live view
because I think they'll cram it in, but if they compromise the viewfinder, I'll buy a used A700 instead, and
then Sony will miss me as a "new" Sony customer. What we'll probably get in a Sony A750 is a 14 mega pixel
CCD or 16 mega pixel CMOS APS-Classic sensor instead, probably, because Sony now feels they MUST up the sensor
mega pixel size if they are to charge more. That is, if they continue the A700 control design at all! I'm not
so much interested in an A800 or A900 without on-board flash, having married the much smaller and lighter
Minolta DiMage 5/7/A-series cameras with EVERYTHING in hand and through the viewfinder. I'm like the ol'
rangefinder folk who don't want to carry a big SLR kit anymore.
And, besides, the Internet is making "professional" a miscible category, isn't it? I wonder if anyone has
compiled a break-out of people who make money with their cameras, total image sales count wise, total dollar
value wise, and compare that to the cost, weight, and mega pixels of their cameras. Especially with iStockPhoto
and the like, I think the word and practice of being a photography "professional" ain't what it used to be.
Perhaps I should even see what the photographer's use to supply the dozen or so photo booth vendors I see at
local street markets throughout the weekend.
Sony, are you listening to photographers, or just trying to satisfy your chip factory's desire for world
supremacy? I suppose if Sony makes EVERYONE a Sony photographer, that sort of accomplishes both of these
challenges, doesn't it?