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The Sony brand is in trouble: deja-vu all over again?

Phil DeRosier , Apr 15, 2012; 09:48 p.m.

http://www.nytimes.com/2012/04/15/technology/how-sony-fell-behind-in-the-tech-parade.html

Or, will Sony fans soon experience another "Minolta moment?"

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parv . , Apr 15, 2012; 10:25 p.m.

Can't read it without an account; have no interest in creating one.

parv . , Apr 15, 2012; 10:37 p.m.

OTOH, comes post-gazette ...

(link)

... to the rescue. Having skimmed it now, seems like the old news, c. Apr 9 2012, about restructuring: (link)

Frank Skomial , Apr 16, 2012; 07:10 a.m.

When my Sony BluRay player cought live fire and smoke, I suspected something was brewing at Sony...:)

The report is highly biased, sensationalizing and exaggerating.

Robert Dazet , Apr 16, 2012; 12:12 p.m.

Don't need to read it. We know Sony had its largest loss ever last year. However, the photographic and imagining division is doing very well and Sony will be continue to concentrate/focus in this area. The Tsunami, Thailand flooding and falling behind in areas like Televisions were big problems for Sony. In no way can you compare Sony Imaging with Minolta's excellent products, but extremely poor marketing that led to their demise.

Phil DeRosier , Apr 16, 2012; 12:26 p.m.

Regardless of the performance of Sony Imaging, the behemoth corporate structure that is Sony, Inc., has the potential to — in full Titanic style — drown the innocents.

Tim Broadley , Apr 17, 2012; 12:12 p.m.

I came across this today
http://sports.yahoo.com/news/soccer--fifa-ready-to-review-controversial-calls-after-awful-call-in-fa-cup-semifinals.html
The article refers to the sony owned system called hawk-eye which is used at tennis tournaments to track the flight ofa tennis bal and determine whether it is in or out. I have seen this on TV but didn't realize it was owned by Sony.

I suppose one of the question is that if you can track a tennis ball at 140+ mph and determine whether it is in or out then why is this type of technology not transferrable to a the AF in camera ;-). Obviously way different regimes! I realize that Sony did not invent this thing but they bought it so obviously they have an eye for technologies. I suppose it could see application in video/stills world at some point
I thought it was interesting. The following is a synopsis of operation from Wikipedia
"All Hawk-Eye systems are based on the principles of triangulation using the visual images and timing data provided by at least four high-speed video cameras located at different locations and angles around the area of play.[2] The system rapidly processes the video feeds by a high-speed video camera and ball tracker. A data store contains a predefined model of the playing area and includes data on the rules of the game.
In each frame sent from each camera, the system identifies the group of pixels which corresponds to the image of the ball. It then calculates for each frame the 3D position of the ball by comparing its position on at least two of the physically separate cameras at the same instant in time. A succession of frames builds up a record of the path along which the ball has travelled. It also "predicts" the future flight path of the ball and where it will interact with any of the playing area features already programmed into the database. The system can also interpret these interactions to decide infringements of the rules of the game.[2]
The system generates a graphic image of the ball path and playing area, which means that information can be provided to judges, television viewers or coaching staff in near real time.
The pure tracking system is combined with a backend database and archiving capabilities so that it is possible to extract and analyse trends and statistics about individual players, games, ball-to-ball comparisons, etc."
Please note that it is an optical system. It was invented and developed by the Brits so good on the UK :-)
Just thought it was of interest.
Tim

John Tran , Apr 18, 2012; 04:23 a.m.

Suppose Sony will die soon ... Some other company will buy it and everything goes on. When I bought the Maxxum 7D, people warned me that Minolta is (was) dying. But even now, it's very easy to find A mount lenses (at a good price)

Phil DeRosier , Apr 18, 2012; 05:12 a.m.

The point, however, is how willing will the risk-averse consumer be in sinking 1 or 2 "big bills" into a system that may not survive? The corporate bean-counters at Sony are surely asking themselves the same question.

Look at this another way: is it possible Sony may seek to avoid a "Kodak moment"? All business is about "buy low, and sell high", or "escape while the exit doors are still visible". Kodak—with all its tech prowess and patents—couldn't detect, or refused to acknowledge, the paradigm shift.

I've been with Minolta since the very early 90s, and it pains me to see this happen (again). But life goes on ...

Ilkka , Apr 20, 2012; 02:38 a.m.

Sony will survive, there is no doubt about that. And they have clearly stated that they will focus on the camera and imaging products as one of their several main lines of business. This should be nothing but good news for anyone planning to get a new camera from them.


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