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PhotoExpo Javits Center NYC

Victor Ho , Nov 03, 2006; 07:43 a.m.

PhotoExpo is an annual trade show in NY City with a huge amount of floor space devoted to everything photographic.

Some observations: There is a company called Bella based in San Francisco. A casual google web search did not bring them up immediately and I didn't search for their borchure among the many I collected yesterday. They have a big sign up beckoning "We are hiring" in foot high letters.

They are a wedding photography company. Their role is to do all the post processing of digital images - proofs, albums, prints, etc. The hired photographer is required to shoot a wedding and submit the memory cards by FedEx. They book the photographer for twelve hours at $750 for experienced photographers. Any extra time is pro rated.

No experience? If your submitted images are decent, they will train. You then get to do "starter" weddings at $250 [several] before they let you loose on someone's serious wedding. Who's the "starter bride", I don't know? No second shooter unless the couple specifically asks and will pay.

Equipment: Two digital bodies [film - no] and flash. As I said, they provide the memory.

They have done 2500 hundred weddings since 2003. They were in 39 markets last year and expect to do 3000 weddings this year alone. I got this info from a representative at the booth, so there may be some discrepancies.

Not for nothing the number of divorced couples now outnumber married couples, another useless but interesting fact that recently was announced in the news.

Responses

Paul Sokal - Dallas, TX , Nov 03, 2006; 08:41 a.m.

Bella is all over the place and discussed many times here and in other photography forums. Not sure how you search could have missed them. Sounds like a good deal for people wanting to work for slave wages.

Brad - , Nov 03, 2006; 09:06 a.m.

Was that admonishment really necessary? Curious about that business model, I just put "Bella" into pnet's search and got no hits.

Victor Ho , Nov 03, 2006; 09:28 a.m.

I'm not a wedding professional but I have had the opportunity to shoot some weddings candids for close friends' children. I've been cruising this forum for awhile and don't recall much said about Bella.

More to the point a lot of people make a living out of the photography they perform and this company certainly has a plan and a market share that is much larger than any individual. The wages are really not very good considering the dollar/hour ratio. I would hope that the quality of work would justify a more equitable distribution of the profit.

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