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Naming Wedding Photography Packages

Heather Wallace , Mar 20, 2008; 02:14 a.m.

Hi, guys!

It may be a result of staying up until 2am most days this week, but I have hit a creative wall in my business plan. I am emerging as a wedding photographer (among other photographic pursuits) in my area, and I have finally put together some packages. I would like to be able to show each of these packages on my website with a simple, easy to remember name and icon. Currently, my packages are simply "Essentials", "Silver", "Gold", and "Platnum". I am annoyed by these names, especially since I cannot think of good ways to illustrate them with simple button icons. (I mean, how can you make a simple button icon for "platnum"?) Plus...well, I know it works for many photographers, but I would really be happier with more creative names. Fits me better. :)

I would like the "Essentials" package to stay under that name- I have assigned it a simple vector of a leaf. (So, when people select the leaf under my "packages" page, they get more info on the package. I hope I'm explaining myself coherently, haha!)

But, now what? Could I rename the other packages to flowers or something? (I.E., daisey, lily, rose?) Or precious stones? (I.E., ruby, emerald, Quartz?) If so, how do I determine which should be for the 'better' package? (Is there a rule for this? I.E, this flower is better than...)

Or if I were to keep all the names, does anyone have an idea for pictures that could be associated with them? I would like the themes to be nature-y...I can make the images myself, I just need some inspiration!

(Wow, I'm way over thinking this, aren't I? Well, you know how photographers are, haha) Any help is appreciated, if you happen to have some ideas. I know you folks are creative, after all... ;) Well, off to bed with me.

Love and cheers, Heather . Michigan, USA . www.infinitiphotograpy.zenfolio.com <--Please, be patient with my new site while I get my act together! ;)

Responses


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Jim Strutz - Anchorage, AK , Mar 20, 2008; 02:51 a.m.

I doubt your clients care what you call them -- but that's just a guess. :)

Tim Schultz , Mar 20, 2008; 07:33 a.m.

I use Silver, Gold, Platinum, just like Marriott Rewards does. Clients can identify with silver, gold, and platinum. Essentials may be subjective. Also, brides are already in the silver, gold, and platinum mindset as they are picking out wedding rings and color patterns for their wedding. And while it is not a metal, I can use Diamond if I choose to add a more expensive package. Once again, diamond is on the mind of the bride. Just my thought. Hope it helps.

Tim Schultz , Mar 20, 2008; 07:40 a.m.

Also, I think most people know the value of silver, gold, and platinum (not the actual going price of an ounce but know that silver is less than gold). Who is to say a rose is better than a daisey? I know my girlfriend prefers daiseys to roses. I thought about naming my packages by cities (Paris, Rome, London) but would I offend a person of Italian decent if I put the Rome package as the cheapest option? Would I offend the Freedom Fry eating American public if I put Paris as my most expensive package? :) ok, I will shut up now. :)

David Schilling - Chicago, Illinois , Mar 20, 2008; 07:45 a.m.

I use the Bronze, Silver, etc... I don't think you need to get too cute about the names. Don't believe it makes a difference to your clients. One imaginative studio here in the Great Lakes Region named each package after one of the five lakes. Lake Superior was the largest, then Lake Michigan, and so on.....

George Joell , Mar 20, 2008; 09:17 a.m.

I agree that the packages should have some progressive value in the naming and pricing. My packages in order are Classic, Premium, Ultra Premium, Classic Gold, Platinum, and Royal Velvet. Why Royal Velvet, I just pulled that one out of my four point of contact. If I had to add another one, I would have to break out my thinking cap. I skipped on silver for no apparent reason and opt for classic instead. When I ask my clients which package that decided on, they usually quote the price rather then the name. However, I always refer to the name so that it appears that I am not fixated on pricing and more concerned with their needs.

Hooman B , Mar 20, 2008; 09:24 a.m.

I think it does matter what you name them. Just imagine yourself as the customer - "You know, we just can't decide between the ruby and the quartz package" - it gives off the feel of your business, of what you're doing, and more importantly, what they're getting.

Also, I use names which are not incremental - why reinforce to someone they couldn't afford, or didn't want, the "uber mega platinum package with titanium trim" lol :)

My names are "Beckton, Camden, Vista" - I keep them in alphabetical order so I can remember which price point each one is, lol - (low to high). The first two names I got from looking at the Tube map, and the last is part of a street name. Google Maps is a great place for finding cool names.

Russ Konrad , Mar 20, 2008; 10:14 a.m.

We started with just Silver, Gold, and Platinum.

When we started getting more and more requests for more elaborate packages we added and "Ultimate" and "Romance" packages on top of the other three.

You can see how we set our packages and names on the following link:

Almari Photography - Investment

MaryBall Pierson , Mar 20, 2008; 11:27 a.m.

Heather - Please remember when uploading images to reduce the image to 511 pixels or less.

Barbara Lucas-Wilson , Mar 20, 2008; 11:28 a.m.

I tried to use the KISS principle when naming packages. We have "Your Day" which is really our basic package, and the deluxe is "Soup to Nuts". But I really don't think it matters much to the client. Your could call them "A", "B", etc and it would be fine for them.


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