Matt Laur , May 03, 2010; 04:12 p.m.
I would imagine that some customers feel flattered to be featured. It's like a little reality TV microcosm. Some people want to be in that light, and some (most?) people sure don't. I agree with you that such features seem far too chatty and invasive most of the time, but I've seen some that were handled with an eye towards providing that "sign of life" on the web site without seeming to be opening up the subjects' private lives. It's a fine line to walk.
And yes, you're ancient. I hear they won't even be allowing people 30 and older to have that new surgically implanted TwitterChip installed in their cerebral cortex. Better get in line now!